Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of one of the world’s fastest growing software companies Moz, an online marketing platform that is worth more than US$120M.

He’s a board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org.

Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.

In this episode we talk:

- content marketing for large companies

- funnel optimisation

- lean marketing tactics

- Japanese and Australian whisky

Show Notes:

MOZ: Moz.com

Rand's Profile: Moz.com/rand

Follow Rand on Twitter: @randfish

Whiteboard Friday - Visualizing the Marketing Funnel: https://moz.com/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday‍

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